Balancing the Experience-Fraud Relationship
Balancing fraud detection with customer experience is critical, as excessive security measures can lead to high abandonment rates. However, research indicates that financial institutions have much work to do to create secure yet seamless customer journeys.
Achieving Personalization Maturity in Banking
Discover how the gap between advanced data capabilities and emotional intelligence in banking limits the effectiveness of hyper-personalization. This article explores the critical need for financial institutions to integrate empathy into their customer interactions to truly connect with and serve their clients.
At Cortico-X, We Are Experience Activists
What is an experience activist and why is this role crucial for the future of customer and employee experiences? Sujay Saha, President of Cortico-X, explores the core principles of experience activism.
Choosing the right GPT for your business. What factors should you consider when selecting a GPT?
Choosing the right Generative Pre-trained Transformer (GPT) has become imperative for businesses aiming to stay competitive. We explore the factors you should consider when selecting a GPT.
Gambling on the Future and the Sacrifice for Stability
A human interest lens into generational shifts in changing economic conditions, conditioned mindsets driven by financial and familial instability, and the need for proactive and personalized advice for restoring trust in financial institutions.
The Emotional Disconnect: The Lens to Hyper-Personalization in Banking
Modern customers crave hyper-personalization, where their every need is not just met but anticipated at the speed of life. However, most banks and credit unions struggle to bridge the gap between technology innovation and genuine customer connection.
Rise of the machines, with Rik Reppe & Anand Balasubramanian
Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen books.